Application Service Provider

Siebel Integration

Siebel is a Customer Relationship Management (CRM) software package. CRM is the ideology of putting all of your customer information in one place, allowing different groups within your organization to see all relevant information about customers.

CRM is NOT a single application for everyone within an organization or even a single database. It is a methodology that affects business rules, processes, data ownership and control.

Pharmaceutical and Biotech Concerns:

There are a number of concerns that make CRM difficult to implement in Pharmaceutical and Biotech companies:

Privacy
FDA regulations
Unique business processes
Unique customer definitions
Document letter generation

IRMS and SFA

IRMS has been successfully integrated with Siebel and other sales force automation tools to provide medical information functionality within a CRM solution. With a built in utility, XML, and server software IRMS can be configured for multiple points of integration. IRMS can seamlessly send and receive information from most other CRM packages, including custom solutions as well. Options include:

Sales generated request automatically
IRMS using master contact database
Activity notification generated by IRMS directly
Opportunity for sales visit generated by IRMS
And more…..

Utilizing IRMS for medical information as a component of your CRM initiative, instead of attempting to build a custom medical information package allows you to:

ACCOMPLISH:

All CRM initiative requirements
Better productivity from medical communication staff
Greater employee job satisfaction
Long term software solution

ELIMINATE:

Costly system customizations
Long deployment time
Sub-standard functionality
Poor system performance
Inadequate documentation
Short and long term support issues

BENEFITS:

Call center functionality
Medical inquiry handling
Correspondence management
Adverse Event/Product Complaint capabilities
Document management
Advanced reporting
Large and active user community