CRM Integration

CRM (Customer Relationship Management) is the strategy of storing all customer-related information in one place, allowing different groups within an organization access to that information.

CRM is NOT a single application for everyone within an organization or even a single database. It is a methodology that affects business rules, processes, data ownership and control.

Pharmaceutical and Biotech Concerns

There are a number of concerns that make CRM difficult to implement in Pharmaceutical and Biotech companies:

Privacy
FDA regulations
Unique business processes
Unique customer definitions
Document letter generation

IRMS and SFA

IRMS has been successfully integrated with Siebel and other sales force automation tools to provide medical information functionality within a CRM solution. With a built in utility, XML, and server software IRMS can be configured for multiple points of integration. IRMS can seamlessly send and receive information from most other CRM packages, including custom solutions as well. Options include:

Sales generated request automatically
IRMS using master contact database
Activity notification generated by IRMS directly
Opportunity for sales visit generated by IRMS
And more…..

Instead of attempting to build a custom medical information package, utilizing IRMS for medical information as a component for a CRM initiative allows for the following:

ELIMINATE:

BENEFITS:

Accomplish all CRM initiative requirements
Better productivity from medical communication staff/li>
Greater employee job satisfaction/li>
Call center functionality/li>
Medical inquiry handling/li>
Correspondence management/li>
Adverse Event/Product Complaint capabilities /li>